FROST RADIO

Sure, it’s an old medium. But someone in strategy said radio is “the theatre of the mind,” and then gave me a brief. Or two.

A STATE OF SOUNDS

The assignment: introduce podcast listeners to Frost Bank’s values in 30 seconds. No product. No CTA. Answer: give them something. We created these three spots to (hopefully) be a listening experience that felt at home in the podcast space: an addition to your day, not just added noise.

10 seconds of context, 20 of Texas soundscapes. Frost is from The Lone Star State, so the message here is: “We know where you’re coming from.”

Copywriter/Director: James Grandberry
Creative Director: Natasha O’Rourke

FROST x SPORTS RADIO

These spots played inbetween Spurs, Rockets, and TCU Athletics broadcasts. They “show” scenarios in each sport where you’re offered a choice to be optimistic, and the great things that can happen when you go for it.

Copywriter/Director: James Grandberry
Creative Director: Daniel Burke