ACADEMY BACK TO SCHOOL - VERT

This is just a quick :15 spot – a few shots, one line I wrote – for a whole handful of back-to-school work that was produced for Academy. It’s called “Vert,” referencing the familiar experience of being obsessed with how high you can (or can’t) jump. In school, just about anything qualifies as a vertical-leap goal: the net, the backboard, the rim, or even just a doorframe. And having a “Fun Can’t Lose” spirit means no matter how high, the only way you don’t win is by not jumping for it.

Copywriter: James Grandberry
Art Director: Ben Estus
Creative Directors: Tim Cole & Colin Lapin
CCO: Tim Roan